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Monopoly Go Movie Night Album: Why Is There A Gap Between The New And Old Albums?

Players who are familiar with the latest news in the gaming world must be familiar with the game Monopoly Go, which is a mobile game with a very classic board game core and a lot of interesting events. And Monopoly Go regularly updates the game content throughout the year, mostly around popular festivals such as Halloween and Christmas to keep players fresh.

The current Monopoly Go Artful Tales album, which is about to end on March 3, is themed on the art world, showing famous paintings, sculptures and artists in history. But it is very strange that the next album Movie Night is expected to start on March 6, which is 3 days different from the end time of the previous album. This is very inappropriate for Monopoly Go, which emphasizes the succession of events.

At this stage, the player community and social platforms have different opinions on this phenomenon. Although there is no definite conclusion, the overall discussion direction is on Scopely’s own problems. In order to reduce the time and energy you spend on exploring the truth, here are some of the reasons that players discuss the most.

1. Too Frequent Event Updates Make Players Dazzled

Although Monopoly Go is a mobile game based on the classic board game, in fact, players experience very little of the fun of the board game in it, because there are always events with different themes in the game, such as single-player banner events, tournaments, racing events or partner events, etc.

Compared with the latter two events, single-player banner events and tournaments can be said to be the two most frequently updated events in Monopoly Go. Under normal circumstances, they will last for 2-3 days, but in the few days before the end of Artful Tales album, their update frequency is getting faster and faster, and some events even last only 24 hours.

Although these events last for a short time, the rewards provided by Monopoly Go are very generous, such as thousands of free dice, a variety of sticker packs that can help you complete MG Stickers Album as soon as possible, and a lot of cash. It’s tempting, right?

But the reality in Monopoly Go is that many players can no longer complete all the milestones (minimum 40, maximum 62) in such a short time, which leads to players’ aversion to such short-lived events, and even some players publicly expressed their intention to give up this game that has been launching dazzling events.

2. High Similarity Of In-Game Event Gameplay

In fact, this reason and the previous reason can be combined, both of which are attributed to the reason that the events are updated too frequently, but the gameplay of the events is not changed at all. Currently, players have no other events with interesting gameplay except exploring the single-player banner events that require picking up points from specific event tiles, and the tournaments that require you to land on the Railroad tiles and get points from the triggered Bank Heist and Shutdown.

This highly similar gameplay is very boring for players who are keen on adventure and novelty, even if the rewards and themes are frequently changed. Although Monopoly Go has changed some mini-games, such as adding some new Peg-E events and the previously tried Haunted Mansion event, unfortunately these subtle changes have not been recognized by players.

Monopoly Go Haunted Mansion

So many players reasonably speculate that the three days between the new and old albums are likely to be warming up for some new special events or new gameplay in the future, but the specific situation is unknown. If Monopoly Go really wants to add gameplay, my suggestion is to provide some new ideas for earning points for single-player banner events, such as accumulating a certain number of Monopoly Go Dice can also earn you some points rewards, which will make players form a good awareness of the reasonable use of dice.

3. Excessive Marketing

Monopoly Go was released in the spring of 2023, and as of November 2023, its revenue has far exceeded $1 billion, becoming the largest mobile game release in 2023. And in March 2024, the game generated $2 billion in revenue just 10 months after its release.

It seems that Monopoly Go has earned a lot of returns for Scopely, but in fact, the current marketing spending of this game is close to 500 million US dollars, which is a considerable investment for a mobile game.

Under this overwhelming marketing, more new players will join Monopoly Go and generate revenue for it. But this is not a long-term solution, because one day the number of lost players will be greater than the number of new players joining, which will lead to the failure of these marketing methods and the gradual decline of revenue.

If Monopoly Go can adjust its marketing strategy and correct its problems in the new album in three days, I think more players may flock to this interesting board game, but considering that Scopely is currently preparing another 3A game, few people may pay more attention to it.

The above is some speculation about the current Monopoly Go placing a three-day gap between the old Artful Tales album and the new Movie Night album. Wish you a merry game!

Mar-02-2025

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